How to Establish A Name For Your Brand With Promo Products
The old-school thought process for building a brand in person was:
- Attend events
- Personally hand out business cards
- Eagerly wait for a callback
While there’s something to be said for showing your face and looking a prospective client or customer in the eye, you can make a more lasting impression by using promotional products that people actually want to use in addition to business cards.
Not sure where to start? These tips will help guide you through selecting and using custom promotional marketing products to establish your brand.
What Do Promotional Products Do?
It’s not just because they look nice. There are many reasons to use promotional products to amplify your brand’s marketing.
For one, it seems to improve the trust between a brand and a client. One study showed that 85% of people did business with an advertiser after receiving a promotional product (as opposed to 55% before) and that promotional products have the potential to generate up to 500% more referrals when compared to appeal letters.
Plus, they are often more affordable than other forms of promotion and marketing.
How You Should Choose & Use A Promo Product
- Match The Product To The Industry
Tailoring your promotional products to each prospect or client helps you to come across as both thoughtful and detail oriented.
For example, if you’re pitching your brand to a bakery, gifting them portable coffee mugs shows them that you’re paying attention to their business before the partnership even begins.
- Match The Product To The Event
You can also use your promo product for a practical purpose at the event you’re attending. If you’re attending a conference towards educators, bring a marketing product for organization. Things like sticky note holders and highlighters work great.
- Consider Current Events
Choosing a practical promotional product that’s sensitive to current events is crucial right now. With everything happening in the world, it can feel hard to promote yourself. How do you continue sell your brand in this new marketing landscape?
With everyone’s attention on public health and healthier workplaces, selecting items like a first aid kit or pocket-sized hand sanitizer shows that you’re paying attention and adapting to the shifting market.
- Giveaways & Raffles
In addition to the usual freebies, you might want to consider using “higher ticket items” to garner excitement for your brand.
What Are The Most Popular Promotional Products?